MARKET AND TRENDS.
THE PREVIOUS STAGE TO THE MAKING OF A COLLECTION IS BASED ON THE MARKET
ANALYSIS AND THE LAST TENDENCIES IN THE SECTOR IN WHICH THE BRAND IS BASED.
Research and análisis.Regarding the up-to date trends, colours, materials and designs. STON teamwork gets such information thanks to the continuous contact in the textile sector by means of annual visits to fairs, suscriptions, collaborating with the specialized press, contact with up-to-date trendy portals, daily communication with the sector and its opinion leaders,purchasing managers, products managers, distributors...
In addition, STON has the advantage of counting with the sports experience for 20 years in competition of its founders. It’s an added value noticed in the final outcome of the collections providing them with the most revolutionary and dynamic design not to mention its functional qualities.